Citations
Trusted voices in software tools: how to verify them
AI assistants cite some companies and ignore others. Verify that by reading the answers, the citation rate, and the sources named in each run.
The problem
AI assistants cite some experts and products heavily and skip others. That shapes a buyer's shortlist before they reach a website. A claim that you are "the trusted voice" is not evidence. The answer text is.
What shows up as trusted in an AI answer
- Citation frequency: how often your domain is linked across the prompt set.
- Who else is named: competitors and other sources in the same answers.
- Consistency: whether Claude and GPT describe you the same way.
How Arbor helps
A run asks buyer-intent prompts and stores which names and sites the answer used. You see mention rate, citation rate, competitor presence, and accuracy risk for your company. It does not publish a league table of trusted voices for the whole software market.
Public indexes
When Arbor publishes a category index, it is a separate page under Research, built from a defined prompt set. Those pages are not a standing feed of every customer's runs.