Definition

What is AI visibility?

Q: What is AI visibility?

AI visibility measures whether your company is named, how often your website is cited, whether rivals are named, and whether the answer misdescribes you, when buyers ask AI assistants about your category.

AI visibility is whether buyers hear your company, your site, and your competitors when they ask an AI assistant about your category.

Definition

AI visibility measures whether your brand appears, and how accurately, when buyers query AI assistants about your category. It is not a search-engine rank. The surface is the answer itself.

Core dimensions

Arbor scores four things on each run. The arithmetic is in the source, in scoring.ts.

AI Visibility Score: the share of buyer prompts that mention your company.
Website Citation Rate: the share of answers that link your domain.
Competitor Presence: the share of answers that name a rival.
Accuracy Risk: the share of answers flagged for misdescribing you.

Why it matters

AI assistants now shape shortlists before a buyer opens a website. A company can rank nowhere in that answer and still have a healthy site. Monitoring the answer is a separate job from classic SEO.

How Arbor measures it

You describe the company, Arbor drafts buyer-intent prompts, and each prompt is sent to Claude or GPT. Raw answers are stored, then a second pass marks mentions, citations, sentiment, and accuracy risk. On cloud plans the check uses Arbor's model access and counts against your monthly allowance. On a self-hosted install the same run uses your own API keys and stays on your database.

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