AI visibility monitoring tools: your shortlist

A tool belongs on the shortlist when it tracks buyer-intent prompts, audits citation rates, and shows competitor signals in AI answers. A dashboard that only repeats your own site copy does not.

• Buyer-intent tracking: the questions a buyer would actually ask an assistant.
• Citation auditing: whether the answer links your site or only names you.
• Competitor presence: which rivals the answer prefers for the same prompt.

• Auditable scoring. You can read how each percentage is calculated.
• Data control. Cloud keeps the run on your account. Self-host keeps it on your servers.
• Engine coverage. Today that means Claude and GPT, with more engines on the roadmap.

Arbor monitors Anthropic Claude and OpenAI GPT. Scores are source-available under the Elastic License 2.0. Cloud plans start with a 14-day trial and a £39/mo Starter tier. Self-host runs on your infrastructure with your own API keys. The default database is Postgres. SQLite is available only if you change the Prisma provider for a local install.

Compare that with the vendor red flags and the comparison framework.